University of Cebu-Banilad Library catalog › Details for: Principles of marketing /

Normal view MARC view ISBD view

Principles of marketing / Philip Kotler and Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary. (Gary M.)Material type: Text

TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Edition: Eleventh editionDescription: xx, 611 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9810699417 [newsprint]Subject(s): MarketingDDC classification: Online resources: Table of contents

Contents:

Contents: Part 1 Marketing and the marketing process -- Part 2 The marketplace and consumers -- Part 3 Customer-driven strategy and marketing mix -- Part 4 Extending marketing

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Book		658.8 K84 2006 (Browse shelf)	Available		3UCBL000004130

Browsing College Library shelves Close shelf browser

Previous								Next
Previous	658.8 K84 1999 Marketing management :	658.8 K84 2001 Principles of marketing /	658.8 K84 2003 Marketing management /	658.8 K84 2006 Principles of marketing /	658.8 K84 2017 Marketing management /	658.8 K84 2022 Marketing management /	658.8 K84 2022 Marketing management /	Next

Includes bibliographical references and index.

Contents: Part 1 Marketing and the marketing process -- Part 2 The marketplace and consumers -- Part 3 Customer-driven strategy and marketing mix -- Part 4 Extending marketing

BSBA-Marketing Management

English

There are no comments on this title.

to post a comment.