Foundations in strategic management / Jeffrey S. Harrison & Caron H. St. John.
Material type:
TextPublisher: Cincinnati, Ohio : South-Western, c2002Edition: Second editionDescription: xiii, 168 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumwISBN: 981254318X [newsprint]Subject(s): Strategic planningDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.4012 H24 2002 (Browse shelf) | Available | 3UCBL000005780 |
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| 658.4012 G56 1994 Dynamic planning : | 658.4012 G72 2000 Introductory economics for business and management / | 658.4012 H17 2000 Leading the revolution / | 658.4012 H24 2002 Foundations in strategic management / | 658.4012 H24 2014 Foundations in strategic management / | 658.4012 H63 2020 Strategic management : competitiveness and globalization : concepts and cases / | 658.4012 J71 2013 Theory of strategic management with cases / |
Includes bibliographical references and index.
Contents: Chapter 1 The strategic management process -- Chapter 2 The external environment -- Chapter 3 The internal environment and strategic direction -- Chapter 4 Business strategy -- Chapter 5 Corporate strategy -- Chapter 6 Strategy implementation -- Chapter 7 Strategic control and restructuring -- Chapter 8 Strategic challenges for the 21st century
BSBA-Marketing Management
English
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