International business : competing in the global marketplace / Charles W.L. Hill.
Material type: TextPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: Fourth editionDescription: xxviii, 703 pages : colored illustrations ; 28 cm. + col. mapContent type: text Media type: unmediated Carrier type: volumeISBN: 0072470534 [paperback]Subject(s): International business enterprises -- Management | Competition, InternationalDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
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Book | 658.049 H55 2003 (Browse shelf) | Available | 3UCBL000007774 |
Includes bibliographical references and indexes.
Contents: Part 1: Introduction and overview -- Part 2: Country factors -- Part 3: The global trade and investment environment -- Part 4: The global monetary system -- Part 5: The strategy and structure of international business -- Part 6: Business operations -- Include glossary, index
BSBA-Marketing Management
English
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