Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.
Material type:
TextPublisher: Boston, Mass. : McGraw-Hill/Irwin marketspaceU, c2002Description: xxxviii, 664 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0072510242[paperback]Subject(s): Electronic commerceDDC classification: Online resources: Publisher description | Table of contents | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
College Library | 658.84 R21 2002 (Browse shelf) | Available | 3UCBL000014847 |
Browsing College Library shelves Close shelf browser
|
|
|
|
|
|
|
||
| 658.84 G85 2000 Electronic commerce : security, risk management, and control / | 658.84 G85 2002 Electronic commerce : security, risk management, and control / | 658.84 N44 2000 Loyalty.com : | 658.84 R21 2002 Introduction to e-commerce / | 658.84 R33 2000 The complete e-commerce book : | 658.84 Sa96 2001 The seven steps to nirvana : | 658.84 W42 2001 Place to space : |
Includes bibliographical references and index.
Contents: Part I: The basic technology of the internet and the Web -- Part II: Strategy formulation for new-economy firms -- Part III: Technology infrastructure -- Part IV: Capital infrastructure -- Part V: Media infrastructure -- Part VI: Public policy infrastructure -- Appendices -- Glossary -- Index
BSBA-Marketing Management
English
There are no comments on this title.