University of Cebu-Banilad Library catalog › Details for: This is PR :

Normal view MARC view ISBD view

This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk and Dean Kruckeberg.

By: Newsom, DougContributor(s): Turk, Judy VanSlyke | Kruckeberg, DeanMaterial type: Text

TextPublisher: Belmont, CA : Wadsworth Publishing Company, c2000Edition: Seventh editionDescription: xvii, 553 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 981240337X [hardbound: photocopy]Subject(s): Public relationsDDC classification:

Contents:

Contents: Part 1 Public relations: role, origins and trends affecting the future -- Part 2 Research for PR -- Part 3 Theory, ethics and laws affecting PR practice -- Part 4 PR in action

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Book		659.221 N47 2000 (Browse shelf)	Available		3UCBL000000438

Includes bibliographical references and index.

Contents: Part 1 Public relations: role, origins and trends affecting the future -- Part 2 Research for PR -- Part 3 Theory, ethics and laws affecting PR practice -- Part 4 PR in action

BSBA-Human Resouce Development Management

English

There are no comments on this title.

to post a comment.