Electronic commerce : a managerial perspective / Efraim Turban [ and three others ]
Material type:
Continuing resourceAnalytics: Show analyticsPublisher: Upper Saddle River, N.J. : Prentice Hall, c2000Description: volumes : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 10987654321 [newsprint]Subject(s): Electronic commerce -- Periodicals | Electronic commerce -- Management -- Periodicals | Information technology -- Management -- Periodicals | Business enterprises -- Computer networks -- Periodicals | Commerce électronique | Commerce électronique -- Gestion | Business enterprises -- Computer networks | Electronic commerce | Electronic commerce -- Management | Information technology -- Management | E-commerce | Informatietechnologie | Computernetwerken | E-Business | Electronic CommerceGenre/Form: Zeitschrift. | Periodicals.| Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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381 T93 2000 (Browse shelf) | Available | 3UCBL000020455 |
Published: New York, 2002; Pearson/Prentice Hall, 2004-
Include appendices, bibliographical references and index.
Contents: Chapter 1 Foundation of Electronic Commerce -- Chapter 2 Retailing in Electronic Commerce -- Chapter 3 Internet Consumers and Market Research -- Chapter 4 Advertisement in Electronic Commerce -- Chapter 5 Electronic Commerce for Service Industries -- Chapter 6 Business-to-Business Electronic Commerce -- Chapter 7 Intranet and Extranet -- Chapter 8 Electronic Payment Systems -- Chapter 9 EC Strategy and Implementation -- Chapter 10 Public Policy: From Legal Issues to Privacy -- Chapter 11 Infrastructure for EC --Chapter 12 Economics, Global, and Other Issues in EC.
Electronic Communication Engineering
English
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