Copywriting for the electronic media : a practical guide / Milan D. Meeske.
Material type:
TextPublisher: Belmont, CA : Thomson/Wadsworth, [c2003]Edition: Fourth editionDescription: xiv, 306 pages : illustration ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0534526608 [hardbound]Subject(s): Advertising copy | Broadcast advertisingOnline resources: Contributor biographical information | Publisher description | Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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659.13 M49 2003 (Browse shelf) | Available | 3UCBL000020519 |
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| 659.1 P44 2022 Global advertising / | 659.1 R44 2001 Positioning : | 659.1 Sc27 2000 The science of advertising, book 1 / | 659.13 M49 2003 Copywriting for the electronic media : | 659.2 A77 2021 Advertising concepts and applications / | 659.2 D92 2005 Successful public relations : | 659.2 M42 2003 PR management : |
Cover title.
Includes bibliographical references (p. [299]-300) and index.
Contents: Part 1: The broadcast copywriter -- Part 2: Copywriting elements -- Part 3: Advertising basics -- Part 4: Radio copywriting -- Part 5: Television copywriting -- Part 6: The electronic media: other writing needs.
Electronic Communication Engineering
English
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