Tourism marketing / Maricel Gatchalian Badilla
Material type:
TextPublisher: Manila, Philippines : Rex Book Store, c2015Description: x, 224 pages ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789712371196 [newsprint]Subject(s): Tourism -- Marketing -- CongressesDDC classification: Online resources: Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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College Library Filipiniana (Reserve) | Fil. 910.688 B14 2015 (Browse shelf) | Available | 3UCBL000020722 |
Includes bibliographical references and index.
Contents: Chapter 1 Tourism Marketing -- Chapter 2 The tourism market and segmentation -- Chapter 3 Tourism and consumer behavior -- Chapter 4 Tourism marketing and the communication process -- Chapter 5 The tourism product -- Chapter 6 Pricing in tourism -- Chapter 7 Tourism promotions 1 -- Chapter 8 Tourism promotions 2 -- Chapter 9 Distributing channels in the tourism industry -- Chapter 10 Digital marketing -- Chapter 11 Relationship marketing -- Chapter 12 Destination branding and marketing -- Chapter 13 The marketing plan -- Chapter 14 What awaits the tourism graduate? -- Chapter 15 Tourism marketing and its future.
Tourism
English
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