Increasing room sales during lean season of a hotel in Cebu City / Adrian T. Bontia [and three others].
Material type: TextPublisher: Cebu City : University of Cebu, 2014Description: 35 leavesContent type: text Media type: unmediated Carrier type: volumeItem type | Current location | Call number | Status | Date due | Barcode |
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Thesis | College Library | T; B64in 2014 (Browse shelf) | Not for loan | 3UCBL000019935 |
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Contents: Chapter 1 introduction -- Background of the study -- Statement of the Study -- Statement of the problem -- Questionnaire -- Scope and limitation of the study -- Significance of the study -- Definition of terms -- Chapter 2 Review of related literature -- Seasonality of demand -- Causes of seasonality -- Impact of seasonality -- Measure of seasonality -- Management strategies -- Lean is mean -- Strategizing for demand and supply -- Many challenges -- Leveraging technology -- Chapter 3 Methodology -- Data analysis and interpretation -- Analysis of the management interview -- Marketing strategy analysis -- Chapter 4 Summary -- Recommendation -- Conclusion -- Bibliography -- Curriculum vitae.
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English
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