Marketing excellence in good times and bad : how successful marketing practitioners have survived recession-hit markets and prepared strategy to thrive in the economic upturn / Edited by: Jose M. Faustino, Josiah L. Go and Eduardo L. Roberto.
Material type: TextPublisher: Makati City : Philippine Marketing Association, c1998Description: 164 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9719206101 [paperback]Item type | Current location | Call number | Status | Date due | Barcode |
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Book | Filipiniana | 658.809599 M34 1998 (Browse shelf) | Available | 3UCBL000020930 |
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658.8009599 C26 2002 Cases on marketing management in the Philippine setting / | 658.8009599 C26 2003 Cases on strategic management in the Philippine setting / | 658.802 B22 2018 Strategic marketing management / | 658.809599 M34 1998 Marketing excellence in good times and bad : | 658.81 Sa55 2012 Creating great customer service / | 658.8342 P41 2015 Consumer behavior : | 658.85 G18 1997 Superb selling secrets : |
Contents: Marketing and sales framework -- Excellence in consumer durable marketing -- Excellence in fast moving consumer goods marketing -- Excellence in consumer services marketing.
BSBA-Marketing Management
English
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