Entrepreneurship and small business management / Roberto G. Medina.
Material type:
TextPublisher: Manila : Rex Book Store, c1996Description: 350 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9712320936 [newsprint]| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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Filipiniana (Reserve) | 338.04 M46 1996 (Browse shelf) | Available | 3UCBL000015880 | |
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Book
|
Filipiniana (Reserve) | 338.04 M46 1996 (Browse shelf) | Available | 3UCBL000021074 |
Includes index.
Contents: Chapter 1 The Environment for Entrepreneurship -- Chapter 2 The nature of small business -- Chapter 3 The entrepreneurial personality -- Chapter 4 The search for a sound business idea -- Chapter 5 Strategic planning for small business -- Chapter 6 The business plan -- Chapter 7 Organizing, directing, and controlling the small business -- Chapter 8 Forms of small business ownership -- Chapter 9 Marketing strategy and marketplace research -- Chapter 10 Determining the right location --- Chapter 11 Promotion in small business -- Chapter 12 Managing small business finance -- Chapter 13 Production and operations management -- Chapter 14 Managing human resources -- Chapter 15 Managing Business Risk -- Chapter 16 Old business, new business or franchise? -- Chapter 17 International business for small business -- Chapter 18 Institution assisting small business -- Chapter 19 Successful Entrepreneurs.
BSBA-Marketing Management
BSBA-Management Accounting
English
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