Managerial economics : text and case studies / Bernardo M. Villegas.
Material type:
TextPublisher: Manila : Sinag-Tala Pub., c1999Edition: Third editionDescription: 479 pages : 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9715540767 [newsprint]Subject(s): Managerial economics| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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Filipiniana (Reserve) | 658.15 V71 1999 (Browse shelf) | Available | 3UCBL000020986 |
ISBN 971-554-076-7
Includes index.
Contents: 1 The scope, nature, and practice of managerial economics -- 2 Corporate planning and managerial economics -- 3 The goal of maximum profit -- 4 The economics of production -- 5 The economic analysis of cost -- 6 The economics of productivity -- 7 Operations research and economic analysis case study: banque de lyonnaise: returns maximization of loans using the linear programming method -- 8 Capital budgeting case study: mixed-use building using npv and irr methods of capital budgeting -- 9 The economics of finance case study: risk analysis: the capital asset pricing model -- 10 Decisions under uncertainty -- 11 Economic forecasting case study: the sustainability of the real state sector -- 12 Demand analysis case study: middle-income houses to buy or not to buy -- 13 Sales forecasting appendix: low-cost housing: supply & demand trends -- 14 The economics of competition -- 15 The economics of advertising -- 16 The dynamics of pricing -- 17 The economics of location -- 18 Government and business -- 19 The social responsibility of business.
BSBA-Marketing Management
English
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