Event management : an Asian perspective / Glenn McCartney.
Material type:
TextPublisher: Singapore : McGraw-Hill, c2010Description: xxii, 447 pages : color illustration ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071272155 [newsprint]Subject(s): Special events -- Management. -- Asia| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
394.2 M45 2010 (Browse shelf) | Available | 3UCBL000005953 |
Includes index.
Contents: Chapter 1 Event management trends in asia -- Chapter 2 Events in asia -- Chapter 3 Event tourism -- Chapter 4 Event sustainability -- Chapter 5 The event concepts -- Chapter 6 Meetings, incentive travel, conventions and exhibitions -- Chapter 7 Event planning and logistics -- Chapter 8 Event stakeholders and partnerships -- Chapter 9 Integrated marketing communications in event management -- Chapter 10 Staging and managing events -- Chapter 11 Research and evaluation approaches.
BSBA-Human Resouce Development Management
English
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