University of Cebu-Banilad Library

Retail merchandising / by Swapna Pradhan.

By: Pradhan, SwapnaMaterial type: TextTextPublisher: New Delhi : McGraw-Hill Education Private Limited, c2010Description: vii, 217 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071313223 [newsprint] Subject(s): Merchandising | Retail trade
Contents:
Contents: Chapter 1 The fundamentals of merchandising -- Chapter 2 The elements of merchandise planning -- Chapter 3 The process of merchandise planning -- Chapter 4 Developing assortment plans -- Chapter 5 Sources of supply -- Chapter 6 Pricing merchandise and performance evaluation -- Chapter 7 Private labels -- Chapter 8 Category management.
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Item type Current location Call number Status Date due Barcode
Book Book
658.87 P88 2010 (Browse shelf) Available 3UCBL000020541

Includes index.

Contents: Chapter 1 The fundamentals of merchandising -- Chapter 2 The elements of merchandise planning -- Chapter 3 The process of merchandise planning -- Chapter 4 Developing assortment plans -- Chapter 5 Sources of supply -- Chapter 6 Pricing merchandise and performance evaluation -- Chapter 7 Private labels -- Chapter 8 Category management.

BSBA-Marketing Management

English

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