Business research methods / Donald R. Cooper,Pamela S.Schindler
Material type:
TextPublisher: New York : McGraw-Hill Education, c2003Edition: Eighth editionDescription: xix, 857 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0072498706 [paperback]Subject(s): Business -- Research -- MethodologyDDC classification: Online resources: Publisher description | Table of contents only | Contributor biographical information | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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658.0072 C78 2003 (Browse shelf) | Available | 3UCBL000022811 | |||
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658.0072 C78 2003 (Browse shelf) | c.1 | Available | 3UCBL000004115 | ||
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658.0072 C77 2003 (Browse shelf) | c.2 | Available | 3UCBL000018229 |
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| 658.003 Ow21 2012 Management stripped bare : | 658.0072 B62 2005 Business research methods / | 658.0072 C77 2003 Business research methods / | 658.0072 C78 2003 Business research methods / | 658.0072 C78 2003 Business research methods / | 658.0072 J19 2018 Research methods for modern business environment / | 658.00973 Al15 1985 Service America! : |
Includes appendices, glossary and index.
Contents: Part I Introduction to business research -- 1 Research in business -- 2 Applying scientific thinking to management problems -- 3 The research process -- 4 The research proposal -- 5 Ethics in business research -- Part II the design research -- 6 Design strategies -- 7 Sampling design -- 8 Measurement -- 9 Measurement scales -- Part III The sources and collection of data -- 10 Exploring secondary data -- 11 Survey methods: communicating with participants -- 12 Instruments for participant communication -- 13 Observational studies -- 14 Experimentation -- Part IV Analysis and presentation of data -- 15 Data preparation and description -- 16 Exploring, displaying, and examining data -- 17 Hypothesis testing -- 18 Measures of association -- 19 Multivariate analysis: an overview -- 20 Presenting results: written and oral reports -- Cases -- Includes Appendice -- Photo credits and Index
English
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