University of Cebu-Banilad Library

Restaurant marketing : competency guide / National Restaurant Association Educational Foundation (NRAEF ManageFirst)

Contributor(s): National Restaurant Association Educational FoundationMaterial type: TextTextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Description: x, 171 pages : color illustration ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780132414609 [paperback]Subject(s): Restaurants -- Marketing | Food service management
Contents:
Contents: Introduction -- Chapter 1: Introduction to marketing -- Chapter 2: Assessing your business situation -- Chapter 3: Determining your strategy and tactics -- Chapter 4: Setting prices -- Chapter 5: Planning and implementing your promotion mix -- Chapter 6: Evaluation and roi -- Final project.
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Item type Current location Call number Status Date due Barcode
Book Book
647.950688 R31 2007 (Browse shelf) Available 3UCBL000021109

Includes index.

Contents: Introduction -- Chapter 1: Introduction to marketing -- Chapter 2: Assessing your business situation -- Chapter 3: Determining your strategy and tactics -- Chapter 4: Setting prices -- Chapter 5: Planning and implementing your promotion mix -- Chapter 6: Evaluation and roi -- Final project.

HRM

English

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