Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublisher: Upper Saddle River, NJ : Prentice Hall, c2001Edition: Ninth editionDescription: xxxi, 785, 53 unnumbered pages : color illustration ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0130263125 [hardbound]Subject(s): MarketingDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | 658.8 K84 2001 (Browse shelf) | Available | 3UCBL000001069 |
Includes bibliographical references and index.
Contents: I. Understanding marketing and the marketing process -- II. Developing marketing opportunities and strategies -- III. Developing the marketing mix -- IV. Managing marketing.
BSBA-Marketing Management
English
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