Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublisher: Upper Saddle River, NJ : Prentice Hall, c2001Edition: Ninth editionDescription: xxxi, 785, 53 unnumbered pages : color illustration ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0130263125 [hardbound]Subject(s): MarketingDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
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Book | 658.8 K84 2001 (Browse shelf) | Available | 3UCBL000001069 |
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658.80 K15 2015 Advertising and sales promotion / | 658.8 K84 1996 Marketing management : | 658.8 K84 1999 Marketing management : | 658.8 K84 2001 Principles of marketing / | 658.8 K84 2003 Marketing management / | 658.8 K84 2006 Principles of marketing / | 658.8 K84 2017 Marketing management / |
Includes bibliographical references and index.
Contents: I. Understanding marketing and the marketing process -- II. Developing marketing opportunities and strategies -- III. Developing the marketing mix -- IV. Managing marketing.
BSBA-Marketing Management
English
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