Business studies / Martin Buckley, with Barry Brindley and Malcolm S. Greenwood.
Material type:
TextPublisher: Great Britain : Longman, c1992Description: 299 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0582089093 [paperback]Subject(s): Business studies | Management and Business StudiesDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658 B85 1992 (Browse shelf) | Available | 3UCBL000021119 |
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| 658 B65 1994 Bosses & other reptiles / | 658 B65 2002 Execution : | 658 B76 2009 Managerial economics and organizational architecture / | 658 B85 1992 Business studies / | 658 B85 2004 Building a knowledge-driven organization / | 658 C58 2011 Managing & organizations : | 658 C67 1996 Management : |
Includes index.
Contents: 1. Projects, case studies and examination techniques -- 2. Forms of business organisations -- 3. Structure of industry -- 4. The micro-economic environment of business -- 5. The international economy and business -- 6. The political, social and technological environment -- 7. Management and the organisations -- 8. Management style: motivation and leadership -- 9. Communication I -- 10. Communication II -- 11. The market -- 12. Marketing strategy -- 13. Marketing in action -- 14. Personnel management -- 15. Industrial relations -- 16. Financial accounting -- 17. Analysis and interpretation of accounts -- 18. Management accounts -- 19. Sources of finance and investment appraisal -- 20. Production I -- Production II.
BSBA-Marketing Management
English
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