Hotel convention sales, services, and operations / Pat Golden-Romero.
Material type:
TextPublisher: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, c2007Description: xvii, 312 pages : illustration ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780750679022 [paperback]Subject(s): Hospitality industry -- Marketing | Congresses and conventionsDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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647.940688 R66 2007 (Browse shelf) | Available | 3UCBL000021139 |
Formerly CIP.
Includes bibliographical references and index.
Contents: 1. The convention and meetings industry: an overview -- 2. The associations, convention, and meetings market -- 3. The corporate meetings market -- 4. The incentive, smerf and other markets -- 5. The role of convention bureaus and other destination marketing organisations -- 6. Marketing and advertising strategies -- 7. Convention sales negotiations and contracts -- 8. Food and beverages function planning -- 9. Meeting room and convention planning -- 10. On-site planning servicing the event -- 11. Exhibition and trade show industry overview -- 12. Industry trends and resources.
HRM
English
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