Hotel convention sales, services, and operations / Pat Golden-Romero.
Material type: TextPublisher: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, c2007Description: xvii, 312 pages : illustration ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780750679022 [paperback]Subject(s): Hospitality industry -- Marketing | Congresses and conventionsDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | 647.940688 R66 2007 (Browse shelf) | Available | 3UCBL000021139 |
Browsing College Library shelves Close shelf browser
647.940684 H79 2017 Hospitality security services / | 647.940688 K84 2003 Marketing for hospitality and tourism / | 647.940688 M34 2018 Marketing for hospitality and tourism / | 647.940688 R66 2007 Hotel convention sales, services, and operations / | 647.940688 Si27 2004 Hospitality sales : | 647.94071 J31 2003 Training design for the hospitality industry / | 647.9441068 B58 2017 Nelson hospitality focus HSC / |
Formerly CIP.
Includes bibliographical references and index.
Contents: 1. The convention and meetings industry: an overview -- 2. The associations, convention, and meetings market -- 3. The corporate meetings market -- 4. The incentive, smerf and other markets -- 5. The role of convention bureaus and other destination marketing organisations -- 6. Marketing and advertising strategies -- 7. Convention sales negotiations and contracts -- 8. Food and beverages function planning -- 9. Meeting room and convention planning -- 10. On-site planning servicing the event -- 11. Exhibition and trade show industry overview -- 12. Industry trends and resources.
HRM
English
There are no comments on this title.