Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, c2009Edition: Eighth editionDescription: xix, 555 pages : illustration, map ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071268851 [newsprint]; 0071268855 [newsprint]Other title: Consumer behavior & marketing strategy [Cover title]Subject(s): Consumer behavior | MarketingDDC classification: Online resources: Publisher description | Table of contents only | Contributor biographical information | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.8342 P44 2009 (Browse shelf) | Available | 3UCBL000021205 |
Includes bibliographical references and indexes.
Contents: Section 1: A perspective on consumer behavior -- Section 2: Affect and cognition and marketing strategy -- Section 3: Behavior and marketing strategy -- Section 4: The environment and marketing strategy -- Section 5: Consumer analysis and marketing strategy.
BSBA-Marketing Management
English
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