Positioning : the battle for your mind / Al Ries, Jack Trout.
Material type:
TextPublisher: London : McGraw-Hill, c2001Description: x, 213 pages : 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0071484221[paperback]Subject(s): Positioning (Advertising)DDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
659.1 R44 2001 (Browse shelf) | Available | 3UCBL000021247 |
"How to be seen and heard in the overcrowded marketplace"--Cover.
"With a new preface by Jack Trout"--P. [4] of cover.
Includes index.
Contents: Introduction -- Chapter 1. what positioning is all about -- Chapter 2. the assault on the mind -- Chapter 3. getting into the mind -- Chapter 4. those little ladders in your head -- Chapter 5. you can't get there from here -- Chapter 6. positioning of a leader -- Chapter 7. positioning of a follower -- Chapter 8. repositioning the competition -- Chapter 9. the power of the name -- Chapter 10. the no-name trap -- Chapter 11. the free-ride trap -- Chapter 12. the line-extension trap -- Chapter 13. when line extension can work -- Chapter 14. positioning a company: xerox -- Chapter 15. positioning a country: belgium -- Chapter 16. positioning an island: jamaica -- Chapter 17. positioning a product: milk duds -- Chapter 18. positioning a service: mailgram -- Chapter 19. positioning a long island bank -- Chapter 20. positioning a new jersey bank -- Chapter 21. positioning a ski resort: stowe -- Chapter 22. positioning the catholic church -- Chapter 23. positioning yourself and your career -- Chapter 24. positioning your business -- Chapter 25. playing the positioning game.
BSBA-Human Resouce Development Management
English
There are no comments on this title.