Focus : the future of your company depends on it / Al Ries.
Material type:
TextPublisher: New York : HarperBusiness, c1996Edition: First editionDescription: xii, 304 pages : 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0006387357 [newsprint]Subject(s): Marketing -- Management | Success in business| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.8 R44 1996 (Browse shelf) | Available | 3UCBL000021245 |
Ramon Tengco collection.
ISBN 0-88730-764-7
Contents: Introduction -- 1 The unfocusing of corporate america -- 2 The driving force of globalization -- 3 The driving force of division -- 4 Encouraging signs from the corporate front -- 5 Encouraging signs from the retail front -- 6 A tale of two colas -- 7 The quality axiom -- 8 Finding your word -- 9 Narrowing your scope -- 10 Coping with change -- 11 Divide and conquer -- 12 Building on multistep focus -- 13 Disciplining a dinosaur -- 14 Crossing the trench -- 15 Fifteen keys to a long-term focus.
BSBA-Marketing Management Donation
English
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