University of Cebu-Banilad Library catalog › Details for: Up the loyalty ladder :

Normal view MARC view ISBD view

Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murray Raphel and Neil Raphel.

By: Raphel, Murray, 1928-Contributor(s): Raphel, NeilMaterial type: Text

TextPublisher: New York : Harper Business, c1995Edition: First editionDescription: xiv, 289 pages : 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0887307256 [hardbound]Subject(s): Customer relations | Advertising | Consumer satisfaction | Word-of-mouth advertising | Success in business -- United States | Business people -- Interviews. -- United States

Contents:

Contents: Part I: The prospect -- Part II: The shopper -- Part III: The customer -- Part IV: The client -- Part V: The advocate.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Item type	Current location	Call number	Status	Date due	Barcode
Book		658.8 R18 1995 (Browse shelf)	Available		3UCBL000021192

Includes index.

Contents: Part I: The prospect -- Part II: The shopper -- Part III: The customer -- Part IV: The client -- Part V: The advocate.

BSBA-Human Resouce Development Management

English

There are no comments on this title.

to post a comment.