The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.
Material type:
TextPublisher: Reading, Mass. : Addison-Wesley Pub. Co., c1995Description: xvi, 208 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0201406489 [hardbound]Subject(s): Competition | Market segmentation | Quality of products | Customer servicesDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.8 T71 1995 (Browse shelf) | Available | 3UCBL000017283 |
Browsing College Library shelves Close shelf browser
|
|
|
|
|
No cover image available No cover image available |
|
||
| 658.8 Sa32 2016 Sales, marketing and PR in service industry / | 658.8 Sch65 1990 Building a chain of customers : | 658.8 T24 2000 Branding in Asia : | 658.8 T71 1995 The discipline of market leaders : | 658.8 T78 1995 Achieving excellence through customer service / | 658.8 W69 2008 Services marketing : | 658.8 W85 2014 Handbook of strategic account management : |
Includes index.
Contents: Acknowledgments -- Introduction -- Chapter 1 How to fail in business without even trying -- Chapter 2 The new rules of competition -- Chapter 3 The winner's choice -- Chapter 4 The discipline of operational excellence -- Chapter 5 One company's experience - at&t's universal card -- Chapter 6 The discipline of product leaders -- Chapter 7 One company's experience - intel corporation -- Chapter 8 The discipline of customer intimacy -- Chapter 9 One company's experience - airborne express -- Chapter 10 Setting your value discipline agenda -- Chapter 11 Creating the cult of the customer -- Chapter 12 Sustaining the lead -- Epilogue -- Index
BSBA-Marketing Management
English
There are no comments on this title.