Loyalty.com : customer relationship management in the new era of internet marketing / Frederick Newell.
Material type: TextPublisher: New York : McGraw-Hill, c2000Description: xx, 325 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0071357750 [hardbound]Subject(s): Internet marketing | Customer relationsItem type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | 658.84 N44 2000 (Browse shelf) | Available | 3UCBL000002901 |
Content: Part one: customer relationship management: laying the foundation -- Part two: Today's tools for crm: technology and the internet and more -- Part three: Winners.com: real-world applications -- Part four: Making products into services: strategies for profitable dialog.
BSBA-Human Resouce Development Management
English
There are no comments on this title.