Loyalty.com : customer relationship management in the new era of internet marketing / Frederick Newell.
Material type:
TextPublisher: New York : McGraw-Hill, c2000Description: xx, 325 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0071357750 [hardbound]Subject(s): Internet marketing | Customer relations| Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.84 N44 2000 (Browse shelf) | Available | 3UCBL000002901 |
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| 658.84 C44 2009 International marketing / | 658.84 G85 2000 Electronic commerce : security, risk management, and control / | 658.84 G85 2002 Electronic commerce : security, risk management, and control / | 658.84 N44 2000 Loyalty.com : | 658.84 R21 2002 Introduction to e-commerce / | 658.84 R33 2000 The complete e-commerce book : | 658.84 Sa96 2001 The seven steps to nirvana : |
Content: Part one: customer relationship management: laying the foundation -- Part two: Today's tools for crm: technology and the internet and more -- Part three: Winners.com: real-world applications -- Part four: Making products into services: strategies for profitable dialog.
BSBA-Human Resouce Development Management
English
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