The CLIA guide to today's cruise industry / Marc Mancini
Material type:
TextPublisher: Andover : Cengagae Learning, c2011Description: 260 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814336697 [newsprint]Subject(s): Cruise lines -- Study and teaching | Cruise lines -- Textbooks | Ocean travel -- Study and teaching | Tourism -- Marketing -- Study and teachingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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338.4791045 M31 2011 (Browse shelf) | Available | 3UCBL000017192 |
Contents: 1. Introduction -- 2. Who cruises-and why -- 3. The anatomy of a cruise ship -- 4. The cruise experience -- 5. Who's who in cruising -- 6. The Pre-, post-, and off-ship cruise experience -- 7. The geography of cruising -- 8. Profiling the lines -- 9. Selling cruises -- 10. Cruise marketing, groups, and incentives; Includes appendices, glossary and index
NBS-MANGO P 245.00 Tourism
English
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