TQM for sales and marketing management / James W. Cortada.
Material type:
TextPublisher: New York : McGraw-Hill, c1993Description: xv, 232 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0070237522 [paperback]Subject(s): Sales management | Marketing -- Management | Total quality managementDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Reserved (MAIN)
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College Library Reserved (Main) | 658.8 C81 1993 (Browse shelf) | Available | 3UCBL000017274 |
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| 658.47 Se58 2016 Effective security management / | 658.562 W33 2022 Quality management : methods and applications / | 658.5752 Ul7 2012 Product design and development / | 658.8 C81 1993 TQM for sales and marketing management / | 658.80 J71 1996 The marketing pocketbook / | 658.802 An23 2012 Strategic marketing planning for the small to medium-sized business : | 658.804 V21 2016 Account based marketing for dummies / |
Includes bibliographical references and index.
Contents: 1. A quality revolution? -- 2. The concept of total quality management -- 3. A corporate strategy for quality improvement -- 4. A sales force strategy for quality -- 5. Quality-focused core processes -- 6.. Personnel practices in a quality world -- 7. Computers and quality -- 8. Starting the implementation of quality -- 9. Making quality the way you do business -- 10. And if you remember nothing else -- Includes appendices.
BSBA-Marketing Management
English
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