Electronic commerce / Gary P. Schneider and James T. Perry.
Material type:
TextPublisher: Singapore : Thomson Learning Asia, c2001Edition: Second editionDescription: xviii, 478 pages : illustration ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0619033789 [hardbound]Subject(s): Electronic commerce| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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343.73 Sch57 2001 (Browse shelf) | Available | 3UCBL000021804 |
On cover: "Second annual edition"
Includes index.
Contents: Chapter 1: Introduction to electronic commerce -- Chapter 2: Infrastructure for electronic commerce -- Chapter 3: Web-based tools for electronic commerce -- Chapter 4: Electronic commerce software -- Chapter 5: Security threats to electronic commerce -- Chapter 6: Implementing security for electronic commerce -- Chapter 7: Electronic payment systems -- Chapter 8: Strategies for marketing, sales, and promotion -- Chapter 9: Strategies for purchasing and support activities: from electronic data interchange to electronic commerce -- Chapter 10: Strategies for web auctions, virtual communities, and web portals -- Chapter 11: The environment of electronic commerce: international, legal, ethics, and tax issues -- Chapter 12: Planning for electronic business: resource and implementation issues.
BSBA-Marketing Management
English
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