An introduction to rhetorical communication / James C. McCroskey.
Material type: TextPublisher: Boston : Allyn and Bacon, c2001Edition: Eighth editionDescription: xvii, 331 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0205317227 [paperback]Subject(s): Oral communicationDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | Reserved (Main) | 302.2242 M45 2001 (Browse shelf) | Available | 3UCBL000003666 |
Includes bibliographical references and indexes.
Contents: Chapter one: A rhetorical tradition -- Chapter two: The nature of rhetorical communication -- Chapter 3: Stage fright: a normal problem -- Chapter 4: The nature of the receiver: attitude formation and change -- Chapter 5: A dominant factor in rhetorical communication -- Chapter 6: The nature of persuasive argument -- Chapter 7: Nonverbal communication -- Chapter 8: Diversity and culture -- Chapter 9: Message preparation: preliminary consideration -- Chapter 10: Informative messages -- Chapter 11: Message preparation: invention -- Chapter 12: Message preparation: disposition -- Chapter 13: Message preparation: style -- Chapter 14: Introducing and concluding messages in rhetorical communication -- Chapter 15: Message presentation: oral delivery -- Chapter 16: Ethics and rhetorical communication.
Education : English
English
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