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The seven steps to nirvana : strategic insights into e-business transformation / Mohan Sawhney, Jeff Zabin.

By: Sawhney, Mohanbir SContributor(s): Zabin, JeffMaterial type: TextTextPublisher: New York : McGraw-Hill, c2001Description: xxi, 323 pages : illustration ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0071375228 [hardbound]Subject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: Online resources: Publisher description | Table of contents | Contributor biographical information
Contents:
Contents: 1 E-vision: broadening the view -- 2 E-volution: climbing the ladder -- 3 E-strategy: playing with LEGOs -- 4 E-synchronization: breaking the boundaries -- 5 E-infrastructure: opening the hood -- 6 E-capitalization: placing winning bets -- 7 E-organization: the rallying the people -- 8 E-enlightenment: revisiting the journey.
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Item type Current location Call number Status Date due Barcode
Book Book
658.84 Sa96 2001 (Browse shelf) Available 3UCBL000004107

Includes bibliographical references and index.

Contents: 1 E-vision: broadening the view -- 2 E-volution: climbing the ladder -- 3 E-strategy: playing with LEGOs -- 4 E-synchronization: breaking the boundaries -- 5 E-infrastructure: opening the hood -- 6 E-capitalization: placing winning bets -- 7 E-organization: the rallying the people -- 8 E-enlightenment: revisiting the journey.

BSBA-Marketing Management

English

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