International marketing / Philip R. Cateora, John L. Graham.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublisher: New York : Irwin McGraw-Hill, c2002Edition: Eleventh editionDescription: xxv, 694 pages : illustration ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0072398841 [paperback]; 0071123121 paperback]Subject(s): Export marketing | International business enterprisesDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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| 658.848 C28 2002 International marketing / | 658.848 C28 2002 International marketing / | 658.848 C28 2002 International marketing / | 658.848 C28 2002 International marketing / | 658.848 C28 2002 International marketing / | 658 G58 2005 Management : | 658 H53 1991 The management challenge : |
Includes bibliographical references and indexes.
Contents: Part one : An overview -- Part two: The cultural environment of global markets -- Part three: Assessing global market opportunities -- Part four: Developing global marketing strategies -- Part five: Implementing global marketing strategies -- Part six: Supplementary material.
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
English
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