Harvard business review on brand management / Harvard Business School Press.
Material type:
TextSeries: The Harvard business review paperback seriesPublisher: Boston, Mass. : Harvard Business School Press, c1999Description: v, 204 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 1578511445 [paperback]Other title: Brand managementUniform titles: Harvard business review. Subject(s): Brand name productsDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.827 H26 1999 (Browse shelf) | Available | 3UCBL000021953 |
Contains articles previously published in the Harvard business review.
Includes index.
Contents: Building brands without Mass media -- Brands versus private labels: fighting to win -- How do you grow a premium brand? -- Should you take your brand to where the action is? -- Extend profits, not product lines -- The logic of product-line extensions -- Can this brand be saved? -- Your brand's best strategy.
BSBA-Marketing Management
English
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