The cluetrain manifesto : the end of business as usual / Rick Levine, Christopher Locke and two others.
Material type: TextPublisher: Cambridge, Mass. : Perseus Books, c2001Description: xxxii, 190 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0738204315 [paperback]Subject(s): Electronic commerce -- Social aspects | Customer relations -- Technological innovations | Internet marketing | Intranets (Computer networks) | Corporate culture | Information superhighway -- Economic aspectsDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
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Book | College Library | 303.48 L57 2001 (Browse shelf) | Available |
Contents: 1. Internet apocalypso -- 2. The longing -- 3. Talk is cheap -- 4. Markets are conversations -- 5. The hyperlinked organization -- 6. Ez answers -- 7. Post-apocalypso.
Lauron, Rodello General Education Education : English
English
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