Advertising for people who don't like advertising / by KesselsKramer ; contributors are Alex Bogusky [and five others].
Material type:
TextPublisher: London : Laurence King Publishing Ltd, c2013Description: 239 pages : illustrations (black and white, and colour) ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781780673202 [paperback]Subject(s): Advertising | Advertising campaigns | Commercial artDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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College Library | 659.1 K48 2013 (Browse shelf) | Available |
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| 659.1 Ar77 2000 Art and advertising / | 659.1 Ar77 2000 Art and advertising / | 659.1 H11 2018 Advertising & promotion / | 659.1 K48 2013 Advertising for people who don't like advertising / | 659.1 On3 2000 The science of advertising, book 1 / | 659.1 P44 2022 Global advertising / | 659.1 R44 2001 Positioning : |
Contents: 01. Hello -- 02. Fairy tales for trend spotters -- 03. Why now? -- 04. A brief history of selling stuff -- 05. KesselsKramer -- 06. Death to a bunch of other people -- 07. The triumph of small -- 08. Small is human -- 09. KesselsKramer is wrong -- 10. KK Outlet -- 11. Liberation through DIY -- 12. Interview with Erik Kessels -- 13. Advertising from the outside: interview with Stefan Sagmeister -- 14. Alex Bogusky's Remora on the Underbelly of capitalism -- 15. Anthony Burrill in pictures -- 16. Hans Aarsman's history of the present -- 17. Mark fenske on teaching advertising like aristotle -- 18. Where did all the rebels go? interview with steve henry -- 19. The laws of creativity and how to mess with them -- 20. Goodbye.
Megatext P 795.00 BSBA-Marketing Management
English
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