Business : changing world / O.C. Ferrell, Geoffrey A. Hirt and Linda Ferrell.

By: Ferrell, O. CContributor(s): Ferrell, Linda | Hirt, Geoffrey AMaterial type: TextTextPublisher: New York : McGraw-Hill Irwin, c2011Edition: Eight editionDescription: xxxiv, 601 pages : color illustration ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780073511757 [paperback]Subject(s): Business | Management -- United StatesDDC classification:
Contents:
Contents: Part 1. Business in a changing world -- Part 2. Starting and growing a business -- Part 3. Managing for quality and competitiveness -- Part 4. Creating the human resource advantage -- Part 5. Marketing: development relationships -- Part 6. Financing the enterprise.
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Includes bibliographical references and indexes.

Contents: Part 1. Business in a changing world -- Part 2. Starting and growing a business -- Part 3. Managing for quality and competitiveness -- Part 4. Creating the human resource advantage -- Part 5. Marketing: development relationships -- Part 6. Financing the enterprise.

BSBA-Marketing Management

English

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