Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson [editors].
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TextPublisher: West Sussex, United Kingdom : John Wiley and Sons, c2014Description: xiii, 634 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118509081 [hardbound]Subject(s): Selling -- Key accounts | Marketing -- Key accounts | Customer relations | Sales management | BUSINESS & ECONOMICS / Marketing / GeneralAdditional physical formats: Online version:: Handbook of strategic account managementDDC classification: Other classification: BUS043000 | Item type | Current location | Call number | Status | Date due | Barcode |
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658.8 W85 2014 (Browse shelf) | Available | 3UCBL000022345 |
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| 658.8 T71 1995 The discipline of market leaders : | 658.8 T78 1995 Achieving excellence through customer service / | 658.8 W69 2008 Services marketing : | 658.8 W85 2014 Handbook of strategic account management : | 658.8002854678 D36 2000 E-shock : | 658.8002854678 H12 1999 Net worth : | 658.8008 St45 1969 Distribution channels : |
Includes bibliographical references and index.
Contents: Section 1: Strategic dimensions of KSAM -- Section 2: Value creation through KSAM -- Section 3: Developing KSAM programmes -- Section 4: Operationalizing KSAM.
"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers that address researched knowledge of SAM across the academic community. Filling a void in the existing academic literature, Handbook of Strategic Account Management identifies key issues awaiting exploration. Each paper includes an overall summary of the tenets of SAM and a list of references, creating an indispensable resource for academic readers, students, and researchers. Written by an editing team with experience teaching SAM in company workshops, both of whom are members of SAMA, which has more than 3,000 members and bases in the United States and Europe Includes contributions from all over the world representing the balanced, researched body of knowledge in SAM Those looking to enhance their companies' relationships and bolster their businesses need look no further than this comprehensive collection of the latest knowledge in SAM"--
BSBA-Management Accounting CD Books Php 4510.00
English
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