Essentials of entrepreneurship and small business management / Norman M. Scarborough, Presbyterian College, Jeffrey R. Cornwall, Belmont University.
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TextPublisher: Boston : Pearson Education Inc, c2016Edition: Eighth EditionDescription: xvi, 704 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780133849622 [paperback]Subject(s): Information technology -- Moral and ethical aspects | Business ethicsDDC classification: | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Thesis
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College Library Periodicals | 658.022 Sca72 2016 (Browse shelf) | c.1 | Not for loan | 3UCBL000022364 | |
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Thesis
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College Library Periodicals | 658.022 Sca72 2016 (Browse shelf) | c.2 | Not for loan |
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| 515 An88 2013 Calculus : late transcendentals / | 616.9041 W64 2008 Prescott, Harley, and Klein's Microbiology / | 658.022 Sca72 2016 Essentials of entrepreneurship and small business management / | 658.022 Sca72 2016 Essentials of entrepreneurship and small business management / | BP Ag19sw 2010 Sweetetz fried ice cream in Parkmall / | BP D89bl 2010 Blossom nursery garden : | BP El11fr 2010 Fresh quenchers / |
Reproduced copy from UC-Main to UC-Banilad
Includes bibliographical references and index.
Contents: Section I: The challenge of entrepreneurship -- Chapter 1 : The foundations of entrepreneurship -- Chapter 2: Ethics and social responsibility: doing the right thing -- Chapter 3: Inside the entrepreneurial mind: from ideas to reality -- Section II: The entrepreneurial journey begins -- Chapter 4: Conducting a feasibility analysis and designing a business model -- Chapter 5: Crafting a business plan and building a solid strategic plan -- Chapter 6: Forms of business ownership and buying an existing business -- Chapter 7: Franchising and the entrepreneur -- Section III: Launching the business -- Chapter 8: Building a powerful bootstrap marketing plan -- Chapter 9: E-commerce and the entrepreneur -- Chapter 10: Pricing and credit strategies -- Chapter 11: Creating a successful financial plan -- Chapter 12: Managing cash flow -- Chapter Section IV: Putting the business plan to work: sources of funds -- Chapter 13: Sources of financing: equity and debt -- Chapter 14: Choosing the right location and layout -- Chapter 15: Global aspects of entrepreneurship -- Chapter 16: Building a new venture team and planning for the next generation.
BSBA-Marketing Management
BSBA-Marketing Management
English
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