Evaluating public relations : a guide to planning, research and measurement / Tom Watson and Paul Noble.
Material type:
TextSeries: PR in practicePublisher: London : Kogan Page Limited, c2014Edition: Third editionDescription: viii, 199 pages : 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749468897 [paperback]; 9780749468903 [paperback]Subject(s): Public relations -- Evaluation | Public relations -- Evaluation -- Case studiesDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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659.2 W33 2014 (Browse shelf) | Available | 3UCBL000022530 |
Includes bibliographical references and index.
Contents: 1 Principles of public relations theory and practice -- 2 Evaluation and communication psychology -- 3 The history and culture of PR measurement and evaluation -- 4 Gathering and interpreting information -- 5 Evaluation structures and processes -- 6 Developing a media evaluation system -- 7 Evaluation in practice - case studies -- 8 Objectives and objective setting -- 9 Relationship management and crisis communication measurement -- 10 Evaluating social media -- 11 Linking PR activity to business.
BSBA-Human Resouce Development Management
English
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