Retail marketing in the modern age / Prashant Chaudhary, Assistant Professor, Sinhgad Institute of Management & Computer Application (SIMCA), Pune.
Material type:
TextPublisher: Thousand Oaks : SAGE, c2016Description: xviii, 419 pages : 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789351508694 [paperback]Subject(s): Marketing | Retail tradeDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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College Library | 658.87 C39 2016 (Browse shelf) | Available | 3UCBL000024454 |
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| 658.85 T67 1995 Advanced selling strategies : | 658.85 W43 2009 Selling : | 658.85 Z18 2016 Critical selling : | 658.87 C39 2016 Retail marketing in the modern age / | 658.87 L57 2001 Retailing management / | 658.87 L57 2009 Retailing management / | 658.87 L57 2012 Retailing management / |
Includes bibliographical references and index.
Contents: Chapter 1 Fundamentals of retailing -- Chapter 2 Retail formats and classification of retailers -- Chapter 3 E- retailing -- Chapter 4 Business environment for e- retailing -- Chapter 5 Positioning and promotion: pragmatism with romanticism -- Chapter 6 Merchandise management and private- label brands -- Chapter 7 Retail pricing: strategies and techniques -- Chapter 8 Managing people: HRM in retailing -- Chapter 9 Physical environment and pervasive creativity: bringing the retail store alive -- Chapter 10 Location strategy -- Chapter 11 The pyramid of performance -- Chapter 12 Patronage loyalty and customer relationship management -- Chapter 13 Public relations and strategic CSR -- Chapter 14 Store management -- Chapter 15 Mall management.
Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
English
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