Critical selling : how top performers accelerate the sales process and close more deals / Nick Kane and Justin Zappulla.
Material type: TextPublisher: New Jersey : John Wiley and Sons, Inc., c2016Description: xii, 212 pages : 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119052555 [hardbound]Subject(s): Selling | Sales managementAdditional physical formats: Online version:: Critical sellingDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | 658.85 Z18 2016 (Browse shelf) | Available | 3UCBL000022531 |
Includes bibliographical references and index.
Contents: 1 Selling to today's buyers: remain customer- focused -- 2 The first step is to believe: change your mindset -- 3 Why planning matters: determine your approach -- 4 A solid opening: connect with your customers -- 5 It's all about discovering: get to know your customers -- 6 Presenting what your customer needs: link a tailored solution -- 7 Leverage momentum at closing: capture customer confidence -- 8 Dealing with objections: return to the land of discovery.
BSBA-Marketing Management
English
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