Strategic management : concepts and cases / Fred R. David.

By: David, Fred RMaterial type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Education, c2009Edition: Twelfth editionDescription: 326 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 9789810697013 [newsprint]Subject(s): Strategic planning | Strategic planning -- Case studiesDDC classification: Online resources: Table of contents only
Contents:
Contents: Part 1 Overview -- Part 2 Strategy formulation -- Part 3 Strategy implementation -- Part 4 Strategy evaluation.
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Item type Current location Call number Status Date due Barcode
Book Book
658.4012 D28 2009 (Browse shelf) Available 3UCBL000022831

Includes bibliographical references and indexes.

Contents: Part 1 Overview -- Part 2 Strategy formulation -- Part 3 Strategy implementation -- Part 4 Strategy evaluation.

BSBA-Marketing Management

English

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