Small business : an entrepreneur's business plan / J.D. Ryan, Gail P. Hiduke.
Material type:
TextPublisher: [Mason, Ohio] : South-Western/Thomson Learning, c2003Edition: Sixth editionDescription: xviii, 412 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 0030335876 [paperback]Subject(s): Small business -- ManagementDDC classification: Online resources: Contributor biographical information | Publisher description | Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.022 R95 2003 (Browse shelf) | Available | 3UCBL000022838 |
Includes bibliographical references and index.
Contents: Chapter 1 Your great adventure -- Chapter 2 Spotting trends and opportunities -- Chapter 3 Opportunity selection -- Chapter 4 Profiling the target customer -- Chapter 5 Reading and beating the competition -- Chapter 6 Marketing promotions overview -- Chapter 7 Location, location, location -- Chapter 8 Numbers and shoebox accounting -- Chapter 9 Shaking the money tree -- Chapter 10 Legal issues -- Chapter 11 Build a winning team -- Chapter 12 Protecting your "baby" and yourself -- Chapter 13 Buying a business -- Chapter 14 Investigating and buying a franchise -- Chapter 15 Pull your plan together.
BSBA-Financial Management
English
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