E-shock : the new rules : e-strategies for retailers and manufacturers / Michael De Kare-Silver.
Material type:
TextPublisher: Basingstoke : Palgrave, c2000Edition: New editionDescription: xii,292 pages ; illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 033380233 [paperback]Subject(s): DDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.8002854678 D36 2000 (Browse shelf) | Available | 3UCBL000022854 |
Previous ed.: published as E-shock 2000.
Includes index.
Contents: 1 Overview: the key conclusions -- 2 Definitions and consumer trends -- 3 Learning from the pioneers in electronic selling -- 4 Future growth of electronic shopping: look out for 2005! -- 5 The ES test: how to tell how much your business is going to be affected -- 6 How can retailers respond? -- 7 Ten strategic options for retailers -- 8 The store of the future -- 9 Rapidly improving technology meets growing consumer demand -- 10 The world is changing: assets to knowledge -- 11 Structural difficulties with the internet will be overcome -- 12 How can manufacturers respond? -- 13 Manufacturers' ten strategic options -- 14 The new marketing imperatives: marketing in the electronic age -- 15 Setting the strategy and mobilising the organisation -- 16 The next wave in electronic shopping.
BSBA-Marketing Management
English
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