University of Cebu-Banilad Library

Sales management : analysis and decision making / Thomas N. Ingram and [four others].

By: Ingram, Thomas NContributor(s): LaForge, Raymond W | Avila, Ramon A | Schwepker, Charles H. Jr | Williams, Michael RMaterial type: TextTextPublisher: Mason, Ohio : Thomson/South-Western, c2004Edition: Fifth editionDescription: xxi, 420 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 0324191081 [paperback]Subject(s): Sales managementDDC classification:
Contents:
Contents: Part 1 Describing the personal selling function -- Part 2 Defining the strategic role of the sales function -- Part 3 Developing the salesforce -- Part 4 Directing the salesforce -- Part 5 Determining salesforce effectiveness and performance.
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Item type Current location Call number Status Date due Barcode
Book Book
658.81 In47 2004 (Browse shelf) Available

Includes bibliographical references and index.

Contents: Part 1 Describing the personal selling function -- Part 2 Defining the strategic role of the sales function -- Part 3 Developing the salesforce -- Part 4 Directing the salesforce -- Part 5 Determining salesforce effectiveness and performance.

BSBA-Marketing Management

English

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