Principles of marketing / A.B. Ilano.
Material type:
TextPublisher: Manila, Philippines : Rex Book Store, c2016Edition: First editionDescription: xviii, 342 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 9789712378461 [newsprint]Subject(s): Marketing| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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Filipiniana (Reserve) | 658.8 L77 2016 (Browse shelf) | c.1 | Available | 3UCBLSH00000074 | |
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Book
|
Filipiniana (Reserve) | 658.8 L77 2016 (Browse shelf) | c.2 | Available | 3UCBLSH00000075 |
Includes bibliographical references and index.
Contents: Chapter 1 The principles of marketing -- Chapter 2 The environment and its opportunities -- Chapter 3 Market segments and consumer behavior -- Chapter 4 Positioning -- Chapter 5 Product strategies -- Chapter 6 Pricing strategies -- Chapter 7 Place and placement -- Chapter 8 Promotion strategies -- Chapter 9 Integrated marketing communications.
Rex Book Store P420.00 BSBA-Marketing Management
Rex Book Store P420.00 BSBA-Marketing Management
English
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