Persuasion in the media age / Timothy A. Borchers.
Material type: TextPublisher: Boston : McGraw-Hill, c2002Description: xxiv, 472 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 0767415418 [paperback]Subject(s): Persuasion (Rhetoric) | Mass mediaDDC classification: Online resources: Publisher description | Table of contentsItem type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | 302.2301 B64 2002 (Browse shelf) | Available | 3UCBL000001608 |
Includes bibliographical references and index.
Contents: Part I Concepts of persuasion -- Part II Variables of persuasion -- Part III Contexts and applications of persuasion.
Education : English
English
There are no comments on this title.