Sun Tzu on management : the art of war in contemporary business strategy / Foo Check Teck and Peter Hugh Grinyer.

By: Foo, Check TeckContributor(s): Grinyer, Peter HMaterial type: TextTextPublisher: Singapore : Butterworth-Heinemann Asia, c1995Description: xxvii, 298 pages : 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9810067992 [paperback]Subject(s): Sunzi, active 6th century B.C | Strategic planning -- Southeast Asia
Contents:
Contents : Chapter 1 Strategy and sun tzu on the art of war -- Chapter 2 Raison d'etre for a strategic approach -- Chapter 3 Organisational attributes -- Chapter 4 Technocracy in strategic planning -- Chapter 5 The command - ceo as strategist -- Chapter 6 Generating strategies -- Chapter 7 Environmental factors and formulating strategy -- Chapter 8 Resources for strategy -- Chapter 9 Oberkommando des heeres -- Chapter 10 Esprit de corps -- Chapter 11 The troops -- Chapter 12 Adaptability to changes -- Chapter 13 Helping ceo on stratehic issues --Chapter 14 Exploiting swot -- Chapter 15 Achieving goals in waging wars -- Chapter 16 Hundred battles, hundred victories --Chapter 17 Meeting the New Challenges.
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Includes bibliographical references.

Contents : Chapter 1 Strategy and sun tzu on the art of war -- Chapter 2 Raison d'etre for a strategic approach -- Chapter 3 Organisational attributes -- Chapter 4 Technocracy in strategic planning -- Chapter 5 The command - ceo as strategist -- Chapter 6 Generating strategies -- Chapter 7 Environmental factors and formulating strategy -- Chapter 8 Resources for strategy -- Chapter 9 Oberkommando des heeres -- Chapter 10 Esprit de corps -- Chapter 11 The troops -- Chapter 12 Adaptability to changes -- Chapter 13 Helping ceo on stratehic issues --Chapter 14 Exploiting swot -- Chapter 15 Achieving goals in waging wars -- Chapter 16 Hundred battles, hundred victories --Chapter 17 Meeting the New Challenges.

BSBA-Marketing Management

English

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